Fiesta May Rhyme With Siesta ... But Does Event Marketing Need to Be Such a Bore? First off, congratulations to Peter Bellas and the folks at All Access Media for pulling off the 19th annual Fiesta Broadway, L.A.'s (and perhaps the nation's) largest Latino-focused street festival. For almost two decades, they have organized an event that attracts hundreds of thousands of consumers, spans 36 blocks, and has sponsorship and support from a veritable who's who of corporate clients and their agency partners. >>More

MEDIA ADVISORY (English) (Español) Councilmember José Huizar will welcome the Grand Marshall, Music Artists and Executives to Press Conference and Opening Ceremony in Council Chambers AT&T Fiesta Broadway Presented by State Farm, the nation’s largest, free, family friendly, musical, cultural festival returns to downtown Los Angeles on Sunday, April 27 and announces Mexican singing sensation Pilar Montenegro as 2008 Grand Marshall.>>More

MEDIA UPDATE MTV TR3S ADDS ADDITIONAL LATINO POP AND URBAN ACTS TO FIESTA BROADWAY LINE UP Los Angeles, CA – (April 21, 2008) – MTV Tr3s is turning up the volume on the Latin pop and urban sounds it’s bringing to the 19th Annual AT&T Fiesta Broadway presented by State Farm Insurance by adding performances by two hugely popular artists and a special appearance by an audience favorite to its powerhouse line up at the corner of 7th & Hill: Malverde and Prima J along with a special appearance by Pee Wee. >>More

MEDIA ALERT FOR SOUTHERN CALIFORNIA (English) (Español) Los Angeles prepares for the 19th Annual AT&T Fiesta Broadway Presented by State Farm, the nation´s largest street festival in celebration of Cinco de Mayo. LOS ANGELES, CA (REV: 4-22-08). With the co-sponsorship of the City of Los Angeles and special support from Councilmember José Huizar, AT&T Fiesta Broadway Presented by State Farm covers 36 square-blocks in the heart of one of the most diverse city in the world and draws over 500,000 guests who experience a unique Los Angeles cultural tradition. >>More

Cinco de Money As Fiesta Broadway Arrives, so Do the Corporate Sponsors by Richard Guzmán It's billed as the nation's largest "family friendly cultural festival." This Sunday, April 27, an estimated 500,000 people are expected to throng Downtown Los Angeles for the 19th annual installment of the Fiesta Broadway celebration. >>More

Overall (English) (Español) Los Angeles prepares for the 19th Annual AT&T Fiesta Broadway Presented by State Farm, the nation´s largest street festival in celebration of Cinco de Mayo. LOS ANGELES, CA (REV: 4-22-08). AT&T Fiesta Broadway Presented by State Farm, the nation’s largest, free, family friendly, musical, cultural festival returns to downtown Los Angeles on Sunday, April 27 and will dedicate its 19th edition to getting out the vote during this year’s crucial presidential elections.>>More

Vote For Your Future (English) (Español) AT&T Fiesta Broadway Presented by State Farm, the nation´s largest street festival in celebration of Cinco de Mayo, gets out the vote in 2008 LOS ANGELES, CA (REV: 4-21-08). AT&T Fiesta Broadway Presented by State Farm, the nation’s largest, free, family friendly, musical, cultural festival returns to downtown Los Angeles on Sunday, April 27 and will dedicate its 19th edition to getting out the vote during this year’s crucial presidential elections.>>More

MTV Tr3s MTV Tr3s Returns To Fiesta Broadway With Top Stars of Reggaeton, Latin Pop and Kumbia Pop Wisin y Yandel, Cruz Martinez y Los Super Reyes, Kat de Luna and Tony Dize to Perform at 7th & Hill for Fiesta Fans Los Angeles, CA — (April 2, 2008) —MTV Tr3s will again bring the music that gets young Latinos moving to a musical stage at the 19th Annual AT&T Fiesta Broadway presented by State Farm Insurance which is scheduled for Sunday, April 27th in downtown Los Angeles.>>More

 

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